On her 33rd birthday, celebrated actress Kriti Sanon surprised her fans and followers by announcing the much-anticipated launch of her very own beauty brand, Hyphen. Joining the ranks of other renowned celebrities like Katrina Kaif and Deepika Padukone, Kriti proudly revealed that she is not just the face of the brand but also one of its co-founders.
A Birthday Surprise: Kriti Sanon Unveils ‘Hyphen’ Beauty Brand
Taking to her Instagram account, Kriti shared her excitement with a heartwarming post and unveiled the brand’s first advertisement. In the caption, she expressed her gratitude and happiness, welcoming everyone to the world of Hyphen on the momentous date of July 27, 2023.
Hyphen, as Kriti describes it, is more than just a beauty brand; it represents a hope for endless possibilities and opportunities while adding more meaningful chapters to people’s lives. For the talented actress, this new chapter is exceptionally special, as it fulfills her long-standing passion for skincare and transforms it into a dream come true. Kriti’s vision for Hyphen is to bring together an array of amazing, natural ingredients and combine them with the power of cutting-edge science to create highly effective, power-packed beauty products.
The brand aims to debunk the notion that one cannot have it all. With a playful twist, Kriti encourages everyone to “HYPHEN” it and embrace the idea that they can indeed have the best of both worlds – the goodness of nature and the potency of science. Hyphen promises to provide customers with products that deliver multiple benefits, ensuring a glowing and growing journey together.
Budget-Friendly Beauty: Hyphen’s Product Range Revealed
Kriti took the opportunity to extend her heartfelt thanks to the entire Hyphen team and her co-founders, whose relentless efforts made it possible to launch the brand on her birthday. She regarded this accomplishment as the best birthday gift she could have asked for.
As for the product range, Hyphen positions itself as a budget-friendly beauty brand, offering a selection of products that start from ₹449 and go up to ₹649. The initial lineup comprises four clinically tested products that are not only Peta certified and vegan but also come with the added promise of zero plastic footprints, making them environmentally conscious choices.
Kriti’s Gratitude: Thanking Co-Founders and Team for the Birthday Launch
In a special note featured on the Hyphen website, Kriti shared her personal connection with the brand. She described it as a manifestation of her passion for skincare and her unwavering curiosity, always seeking more from life. Each product in the collection is thoughtfully formulated to blend the best of nature and science, providing effective solutions for various skincare concerns.
While venturing into the beauty industry with Hyphen, Kriti Sanon continues to remain active in the world of entertainment. Fans can look forward to seeing her in multiple exciting film projects. She will star alongside Kareena Kapoor and Tabu in the eagerly awaited film “The Crew,” produced by Ekta Kapoor and Rhea Kapoor. Furthermore, Kriti is set to appear in an untitled film alongside Shahid Kapoor, as well as “Ganapath,” a star-studded movie featuring Amitabh Bachchan and Tiger Shroff. Additionally, the actress is set to reunite with her “Dilwale” co-star, Kajol, in her debut project for Netflix titled “Do Patti.”
With her entrepreneurial venture and promising film projects, Kriti Sanon continues to shine brightly in both the beauty industry and the world of cinema. Her beauty brand, Hyphen, is sure to make a significant impact on the beauty market, resonating with skincare enthusiasts and fans alike.
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